tag:blogger.com,1999:blog-30673468179678961152011-12-05T11:08:33.732-08:00The latest marketing trends. WOM Marketing, Guerilla Marketing, Viral Marketing and the other alternative marketing techniques.Tunç Uzcannoreply@blogger.comBlogger101100tag:blogger.com,1999:blog-3067346817967896115.post-72826136950219485622006-09-07T08:27:00.000-07:002006-09-07T08:30:07.191-07:00

Reputation Management is a very different marketing technique from Word of Mouth Marketing.Reputation management involves recording a person or agent's actions and the opinions of others about those actions. These records can then be published in order to allow other people (or agents) to make informed decisions about whether to trust that person or not.A reputation management system which uses

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-50957630993915355842006-09-06T06:45:00.000-07:002006-09-06T06:53:46.258-07:00

WOMMA is... Word of Mouth MarketingWOMMA is the official trade association for the word of mouth marketing industry. WOMMA's mission is to promote and improve word of mouth marketing by:- Protecting consumers and the industry with strong ethical guidelines- Promoting WOM as an effective marketing tool- Setting standards to encourage its useWOMMA members are building a prosperous word of mouth (

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-88160136390953577022006-09-06T05:17:00.000-07:002006-09-06T05:30:37.727-07:00

Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page is assigned. Many designers of web pages try to get a good ranking in search engines and design their pages

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-46278766674465699592006-09-06T05:14:00.000-07:002006-09-06T05:16:01.594-07:00

There is a considerable sized body of practitioners of SEO who see search engines as just another visitor to a site, and try to make the site as accessible to those visitors as to any other who would come to the pages. They often see the white hat/black hat dichotomy mentioned above as a false dilemma. The focus of their work isn't primarily to rank the highest for certain terms in search engines

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-87906510451079994942006-09-06T04:59:00.000-07:002006-09-06T05:13:16.778-07:00

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to "search engine optimizers," an industry of consultants who carry out optimization projects on behalf of clients' sites. Some commentators, and even some SEOs, break down methods used by

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-86302074032207146112006-09-06T04:56:00.000-07:002006-09-06T04:58:55.709-07:00

New Media Marketing is a relatively new concept utilized by businesses in developing an online community, which allows customer evangelists to congregate and extol the virtues of a particular brand. In most cases, the online community includes mechanisms such as blogs, podcasts, message boards, and product reviews, all of which contribute to a transparent forum to post praises, criticisms,

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-85404978748154499782006-09-05T05:06:00.000-07:002006-09-05T05:07:10.177-07:00

Viral marketing and viral advertising refer to marketing techniques that seek to exploit pre-existing social networks to produce exponential increases in brand awareness, through viral processes similar to the spread of an epidemic. It can often be word-of-mouth delivered and enhanced online; it can harness the network effect of the Internet and can be very useful in reaching a large number of

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-91596608253509303782006-09-05T05:02:00.000-07:002006-09-05T05:04:06.083-07:00

Publicity is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people (for example, politicians and performing artists), goods and services, organizations of all kinds, and works of art or entertainment.From a marketing perspective, publicity is one component of promotion. The other elements of the promotional mix are advertising, sales

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-9247781360995753752006-09-05T04:57:00.000-07:002006-09-05T05:00:32.674-07:00

Word-of-mouth marketing is a term used in the marketing and advertising industry to describe activities that companies undertake to generate personal recommendations as well as referrals for brand names, products and services.Word-of-mouth promotion is highly valued by advertisers. It is believed that this form of communication has valuable source credibility. Research points to individuals being

Tunç Uzcannoreply@blogger.comtag:blogger.com,1999:blog-3067346817967896115.post-39699420983411029012006-09-05T04:51:00.000-07:002006-09-05T04:56:27.123-07:00

Word of Mouth (WOM) is the passing of information by verbal means, especially recommendations, but also general information, in an informal, person-to-person manner, rather than by mass media, advertising, organized publication, or traditional marketing. Word of mouth is typically considered a spoken communication, although web dialogue, such as blogs, message boards and emails are often now

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