Reputation Management

Reputation Management is a very different marketing technique from Word of Mouth Marketing.

Reputation management involves recording a person or agent's actions and the opinions of others about those actions. These records can then be published in order to allow other people (or agents) to make informed decisions about whether to trust that person or not.

A reputation management system which uses pre-programmed criteria for reputation management automates the process of encouraging cooperative behavior over selfish behavior.

Reputation management is also a definition of the objective of public relations.